Success story

BTicino rewards its distribution channel and installers with the BT Points program using Lealto

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BTicino, a leader in electrical and automation solutions, launched the BT Points program to strengthen its relationship with its distribution channel and reward electrical installers who influence end-customer purchasing decisions. With the help of Lealto, BTicino implemented an effective B2B loyalty program that incentivized distributors and installers, increasing their participation and fostering brand loyalty.

BTicino is a renowned company in the electrical industry, known for offering high-quality products and solutions in installation and automation. The company works closely with distributors and installers to ensure that its products reach the end consumer with the highest technical and quality support.

Challenges

Before implementing Lealto, BTicino faced several challenges:

Rewarding and incentivizing a diverse audience: It was necessary to develop a system that would reward both distributors and electrical installers, who play a key role in the end customer’s purchasing decision.
Data management and transaction tracking: BTicino needed a system that could integrate transactional and demographic data collection to personalize reward and communication strategies.
Promoting brand loyalty and preference: The goal was to keep installers and distributors motivated and engaged, generating repeat purchases and long-term loyalty.

Implemented Solution

With Lealto, BTicino developed and implemented the BT Puntos loyalty program, designed to reward and incentivize the distribution channel and electrical installers. The implemented solutions included:

Points program tailored to the B2B audience: Distributors and installers could accumulate points for each transaction and recommendation of BTicino products. This allowed them to redeem their points for personalized prizes, enhancing their relationship with the brand and fostering preference.
Personalization of prizes and communication: BTicino used Lealto to send personalized communications and push notifications to its partners, highlighting promotions, new products, and opportunities to earn more points. This communication strategy increased active participation in the program.
API Integration for Data Collection: Thanks to Lealto’s integration with BTicino’s sales and billing systems, the company was able to automate transactional data collection. This allowed for personalized rewards and engagement strategies based on installer and distributor behavior.

Results

The implementation of Lealto and the launch of BT Points achieved impressive results in the first year:

Increased dealer and installer engagement: The value proposition of rewarding key players in the distribution channel generated greater interaction and brand loyalty.
Increased BTicino product recommendations: Installers were more motivated to recommend BTicino products thanks to the attractiveness of the rewards and recognition.
Optimized data management: Automated integration with internal systems enabled detailed and strategic analysis of partner engagement and preferences.

“The BT Points program, implemented with the help of Lealto, has changed the way we interact with our distributor and installer partners. Now, we have a system that not only rewards loyalty, but also strengthens our market presence and positions us as the brand of choice.”

— Max Borge of BTicino

The success of BT Points demonstrates how Lealto is an ideal solution for B2B companies looking to reward their distribution channels and strategic partners. The platform’s flexibility, campaign customization, and automated data collection contribute to strengthening business relationships and fostering brand loyalty.

Want to discover how Lealto can help you implement a loyalty program that rewards your members and boosts your business? Schedule a demo and learn about all the features our platform has to offer.