MediSmart Club Increases Member Satisfaction and Loyalty, Benefiting Customers and Affiliated Businesses

Club MediSmart has been a fundamental component in improving the experience of MediSmart health plan members. This program has not only increased the benefits offered to members by adding discounts on everyday services and products, but has also helped increase traffic to affiliated merchants and reduced the churn rate. With its comprehensive approach, Club MediSmart has expanded the perceived value of membership, transforming it into a solution that extends beyond healthcare services.

MediSmart is a health plan that offers prepaid medical services and access to quality healthcare at affordable prices. With the goal of adding more value to membership and fostering loyalty, Club MediSmart was launched as a benefits club that provides its members with exclusive discounts in a wide range of categories, including hotels, restaurants, beauty salons, spas, and pet stores.

Challenges

MediSmart faced several challenges before implementing the MediSmart Club:

• Member Retention: The company was looking for ways to reduce its churn rate and increase member loyalty by offering additional benefits that complemented its core medical services offering.
• Increasing the Perceived Value of Membership: It was necessary to add benefits that members could use in their daily lives, beyond medical services.
• Generating Traffic to Affiliated Merchants: MediSmart wanted to ensure that its partner merchants and retailers would see a positive return from participating in the program, which would help solidify long-term partnerships.

Implemented Solution

Club MediSmart was launched as an exclusive benefits platform for health plan members, with the goal of enriching the customer experience and fostering loyalty through additional advantages:

1. Exclusive discounts on everyday services and products: MediSmart members gained access to discounts on a variety of services, from hotels and restaurants to groomers and pet stores. This made membership more attractive and relevant to users’ daily lives.
2. Strategic partnerships with retailers and merchants: Club MediSmart partnered with multiple merchants and retailers to offer discounts and benefits to members, which helped generate additional traffic to these businesses and improved their visibility.
3. Added value that reduces churn: By integrating non-medical benefits into membership, Club MediSmart was able to make users perceive more value in their subscription, decreasing the likelihood of cancellation and strengthening long-term loyalty.

Results

The implementation of Club MediSmart brought positive and measurable results:

• Reduced churn rate: Members who took advantage of the club’s benefits showed greater satisfaction and engagement, which translated into higher retention.
• Increased member engagement: The addition of everyday benefits encouraged members to use their membership cards beyond medical services, maximizing brand visibility and perceived value.
• Growth in traffic to affiliated businesses: Retailers and partner businesses reported an increase in customer traffic and transactions made by MediSmart members, which consolidated alliances and demonstrated the program’s value for both parties.

“Since implementing Club MediSmart, we’ve seen our members find more value in their memberships, which has improved retention and allowed us to strengthen our partnerships with affiliated merchants.”

— Andrea Leiva of MediSmart.

The success of Club MediSmart demonstrates how a comprehensive benefits approach that goes beyond medical services can positively impact both customer retention and traffic to affiliated businesses. This loyalty model has proven to be an effective tool for adding value, strengthening business relationships, and ensuring customer satisfaction.

Do you want to discover how Lealto can help you implement a loyalty program that increases the perceived value of your membership and fosters customer loyalty? Schedule a demo and learn how our platform can make a difference in your loyalty strategy.

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