Success story

Multimedica Norte Hospital Strengthens Loyalty and Humanizes Relationships with its Patients through Lealto

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Hospital Multimedica Norte, located in Mexico City, faced the challenge of generating a closer and more personalized connection with its patients to position itself as the preferred medical center in the region. Through the implementation of Lealto, the hospital was able to develop a comprehensive loyalty program that rewards patients for multiple services and products, including medical appointments, pharmacy services, hospital services, and surgical packages, thus strengthening loyalty and humanizing customer contact in a sector as competitive and sensitive as healthcare.

Hospital Multimedica Norte is a healthcare institution in Mexico City that stands out for offering a wide range of high-quality medical and surgical services. With a vision focused on patient care and well-being, the hospital strives to provide excellent service and a personalized experience that inspires trust and closeness.

Challenges

The hospital faced several significant challenges:

Fostering patient closeness and trust: In an industry where humanization and personalized care are essential, the hospital needed a way to strengthen its relationship with its patients and stand out from the competition.
Rewarding loyalty across multiple services: Designing a loyalty program that encompassed not only medical consultations but also pharmacy, hospitalization, and surgical packages represented a logistical and managerial challenge.
Creating a cohesive and motivating experience: Implementing a rewards system that was engaging and motivated patients to continue choosing the hospital for all their healthcare needs.

Implemented Solution

Lealto provided a comprehensive solution that enabled Hospital Multimedica Norte to overcome these challenges through a customized loyalty program:

Multi-Service Rewards Program: The hospital implemented a points system where patients could accumulate rewards for each service used, from medical appointments and pharmacy services to surgical packages and hospitalization. This incentivized patients to centralize their healthcare needs with the hospital.
Personalized and Humanized Communication: Using the Lealto platform, personalized communication campaigns were created through push notifications and emails. These messages, tailored to patients’ needs and preferences, helped humanize the contact and strengthen the doctor-patient relationship.
Integration of services in a unified platform: Lealto’s ability to integrate and manage multiple services through a single platform facilitated the creation of a loyalty program that encompassed all patient touchpoints with the hospital, creating a cohesive and consistent experience.

Results

Thanks to the implementation of Lealto, Hospital Multimedica Norte achieved:

Increased patient loyalty: Patients began to prefer the hospital for all their medical needs, incentivized by the reward system for multiple services.
Improved interaction with the platform: Push notifications and personalized emails significantly increased patient engagement and satisfaction.
Greater humanization of care: The ability to personalize messages and rewards helped patients feel more valued and connected to the hospital, strengthening the long-term relationship.

“Lealto has allowed us to create a closer, more personal connection with our patients. The ability to reward our users for different services and communicate in a more humane way has made a notable difference in the perception and preference of our hospital,”

—Samantha Martinez of Multimedica Norte Hospital.

The experience of Hospital Multimedica Norte demonstrates how Lealto can be a powerful tool for medical centers looking to improve loyalty and relationships with their patients. Implementing a comprehensive loyalty program and the ability to personalize communications and reward multiple services helps hospitals stand out in a highly competitive market.

Do you want to know how Lealto can help you improve your relationship with your patients and boost loyalty at your healthcare institution? Schedule a demo and discover all the features our platform has to offer.