Success story

Protexa strengthen Employee Loyalty and Engagement with a Customized Incentive Program Using Lealto

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Protexa, a Mexican company with more than 5,000 employees across three business divisions and multiple sectors, implemented a B2E (Business-to-Employee) incentive program through Lealto. This project, designed to foster employee engagement and participation, uses a platform integrated with the payroll system and segmented by business area, allowing for a personalized experience for each employee. The program rewards employees for their participation in events, training, and social responsibility activities, in addition to offering exclusive benefits with third parties. This strategy has strengthened the relationship between Protexa and its employees, generating a greater sense of belonging and motivation.

Protexa is a Mexican company with more than 75 years of experience, recognized for its versatility and leadership in four strategic sectors: energy, real estate, services, and industrial. With a presence throughout Mexico, Protexa has more than 5,000 employees spread across 11 states and multiple business lines, making it a leader in its industry.

Challenges

Before implementing Lealto, Protexa faced the following challenges:

Employee Motivation and Engagement: With such a diverse and distributed workforce, it was difficult to maintain the commitment and active participation of all employees in internal and professional development activities.
Segmentation by Division and Sector: Protexa needed a system that could divide employees by sector or business division to offer them specific benefits and rewards based on their role and area of operation.
Automation and Access Control: It was essential to integrate the platform with its payroll system to ensure that only active and validated employees could access the program.
Recognition for Participation in Corporate Activities: Human Resources was looking for a way to reward employees for specific actions such as attending training sessions, sporting events, social welfare initiatives, and more. other activities that promote organizational culture.

Implemented Solution

With the help of Lealto, Protexa implemented an employee incentive program that met its needs and strategic objectives:

Payroll System Integration
Lealto integrated directly with Protexa’s payroll system, automating the registration of active employees and ensuring that only those authorized could access the program.
Segmentation by Division and Sector
The Lealto platform was customized so that each employee could only see information and benefits related to their line of business. This allowed for the creation of “separate worlds” within the app, tailored to the energy, real estate, services, and industrial divisions.
Action-specific reward system
Employees were able to accumulate points for various activities rewarded by Human Resources, such as:
- Participation in training sessions.
- Attendance at corporate, sporting, and social welfare events.
- Actions related to corporate culture and social responsibility.
Access to exclusive benefits
In addition to internal rewards, employees were able to access discounts and benefits with Protexa’s commercial partners, such as restaurants, stores, gyms, and other third-party points of sale, increasing the perceived value of the program.

Results

The implementation of the B2E incentive program with Lealto generated positive results in the first year:

Increased participation in internal activities: Employees showed greater interest in participating in corporate, sporting, and social responsibility events by being incentivized by the points system.
Increased training attendance: The program motivated employees to improve their professional skills, strengthening the development of internal talent.
Greater satisfaction and sense of belonging: The exclusive benefits and customization of the program helped employees feel more valued, which directly impacted their commitment to the company.
Automation and operational efficiency: Integration with the payroll system simplified program management, allowing for efficient access control and accumulation of points.

“The incentive program developed with Lealto has allowed us to connect with our employees in a closer and more effective way. Personalization by sector and the ability to reward specific actions have been key to strengthening our employees’ engagement and fostering a stronger organizational culture.”

Mariana González

The Protexa success story demonstrates how a well-designed B2E incentive program can positively impact employee motivation and loyalty. Lealto‘s flexibility to integrate with internal systems, segment audiences, and manage rewards makes it an indispensable tool for organizations with diverse and distributed workforces.

Want to discover how Lealto can help you design an incentive program for your employees? Schedule a demo and learn about all the features our platform has to offer.