Success story

Santandreu Optimizes its Loyalty Strategy with Lealto to Increase Interaction at Points of Sale

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Santandreu, a leading hardware company in southeastern Mexico, faced the challenge of customizing its loyalty program with different accrual percentages based on product categories or specific SKUs, and effectively managing the frequency of these strategies. Thanks to the implementation of Lealto and its API integration, Santandreu was able to automate and optimize its processes, improving the customer experience and fostering interaction at points of sale.

Santandreu is one of the leading hardware companies in southeastern Mexico, known for its extensive product catalog and high-quality customer service. With a loyal customer base, the company constantly seeks to improve its strategies to build customer loyalty and retention.

Challenges

Before implementing Lealto, Santandreu faced several challenges:

Customizing Point Accumulation: The company needed a flexible system that allowed it to assign different point accumulation percentages based on product categories or specific SKUs.
Managing Promotional Strategies: It was essential to define and control the frequency of accumulation strategies and the product categories to which they applied.
Integration with Point-of-Sale Systems: Collecting and updating transactional data in real time required efficient integration with its point-of-sale systems.

Implemented Solution

With the help of Lealto, Santandreu implemented a comprehensive solution to address these challenges:

Customized Points Accrual: Lealto allowed Santandreu to configure different points accrual percentages based on specific product categories and SKUs. This flexibility helped the company incentivize the purchase of strategic products with higher profit margins.
Management of Loyalty Strategies by Periodicity: The platform made it easier to define promotional periods for the accrual strategies. This allowed Santandreu to dynamically manage loyalty campaigns, adapting promotions to market needs and peak demand seasons.
API Integration with Points of Sale: Thanks to Lealto‘s integration capabilities, Santandreu connected its point-of-sale systems to automate transactional data collection. This improved the accuracy and agility of its processes, creating a more efficient and engaging shopping experience for customers.

Results

The implementation of Lealto brought significant benefits to Santandreu:

Increased point-of-sale engagement: The automation and personalization of point accumulation incentivized customers to make strategic purchases.
Increased customer loyalty and retention: The differentiated rewards system kept customers engaged and encouraged repeat purchases.
Optimized internal processes: API integration simplified data management and enabled better control of promotions, reducing the time spent on manual administration.

“Lealto has given us the ability to personalize our loyalty strategy in a way that wasn’t possible before. We can now offer more attractive benefits to our customers and manage our campaigns much more efficiently.”

— Carlos Rosique de Santandreu.

Santandreu’s success demonstrates how Lealto can help hardware companies optimize their loyalty programs and improve the customer experience. The platform’s flexibility and integration capabilities allow for more agile and effective management, contributing to business growth.

Would you like to know how Lealto can help you boost customer loyalty and increase your sales? Schedule a demo today and discover all the possibilities our platform has to offer.