How to Enhance the Relationship Between Companies and External Sellers

In the business world, especially in B2B and B2B2C models, external sellers and other sales influencers (such as sales advisors, distributors, and installers) play a key role in the purchasing decisions of customers. However, many companies neglect the experience (CX) of these stakeholders, which can lead to demotivation and lower engagement with the brand.

This is where Lealto becomes a strategic ally, enabling companies to build strong relationships with these sellers through incentive programs, digital tools, and personalization strategies.

1. Why is it crucial to improve the experience (CX) of external sellers?

Third-party sellers are brand ambassadors at the point of sale or during the customer advisory process. The better their experience with the brand, the greater their commitment and effectiveness in recommending the product or service.

💡 A motivated seller sells more and better.

Benefits of improving the CX of external sellers

✅ Increased engagement: If the seller feels valued by the brand, they will recommend products with greater enthusiasm.

✅ Better product knowledge: A good CX strategy includes training and digital tools to facilitate their work.

✅ Effective Incentivization: A well-designed program rewards the performance of salespeople, increasing their motivation and loyalty.

✅ Competitive Differentiation: A company that cares about its salespeople gains preference over brands that see the distributor merely as a channel.

2. How Lealto Enhances the Relationship with External Salespeople

📲 Digitalization of the Relationship: An All-in-One Ecosystem

With Lealto, companies can provide external salespeople with a centralized platform where they can easily interact with the brand. From a single place, salespeople can:

🔹 Access training on the products and services they sell.

🔹 Receive personalized incentives based on their sales or performance.

🔹 Participate in promotions and challenges that motivate them to sell more.

🔹 Track their accumulated benefits and redeem them easily.

👉 This improves the salesperson’s experience by offering transparency, motivation, and digital tools that facilitate their work.

🏆 Customized Incentive Programs

One of the main challenges of working with external salespeople is getting them to prioritize one brand over another. A well-designed incentive program can be the key to achieving this.

With Lealto, companies can create loyalty and incentive programs tailored to each salesperson’s profile, with features such as:

🎁 Tiered Rewards: The greater the number of sales or successful referrals, the better the benefits.

📈 Performance Bonuses: Additional incentives for exceeding specific goals.

💡 Gamification and Challenges: Competitions among salespeople to make the process more engaging.

🎟 Raffles and Draws: Creating excitement with periodic prizes based on participation.

🔹 Example: An automotive parts manufacturer can reward mechanics who recommend their brand the most with discounts, exclusive tools, or unique experiences.

🔄 Integration with Point of Sale (POS) and CRM Systems

One of the biggest challenges in incentive management is automating data collection to avoid fraud or errors in benefit accreditation.

With Lealto, companies can integrate their incentive programs with their point of sale (POS) and CRM systems, allowing:

✅ Sales to be automatically recorded and incentives credited in real time.

✅ Elimination of manual data handling, reducing fraud.

✅ Salespeople to view their progress and accumulated rewards without the need for intermediaries.

🔹 Example: A cosmetics brand that sells through consultants can integrate its CRM with Lealto so that each sale is automatically recorded and the consultant receives points without the need for manual reporting.

📢 Direct and Personalized Communication

One of the most common mistakes is that companies do not maintain constant communication with their external sellers. A personalized and immediate communication channel enhances the relationship and loyalty.

With Lealto, companies can:

📩 Send push notifications, emails, or SMS with key information about promotions, launches, or changes in the program.

🗣 Provide real-time support to resolve questions and improve interaction with the brand.

📊 Gather feedback on the seller’s experience and make improvements based on their needs.

🔹 Example: A technology company can send personalized messages to the sellers of a retail chain to remind them of the exclusive benefits of their brand compared to the competition.

3. How to measure the impact of these strategies?

To ensure that the strategy is working, it is essential to measure indicators such as:

📈 Number of active sellers in the incentive program.

🎯 Growth in sales attributed to external sellers.

⭐ Levels of engagement and participation in promotions and training.

💰 Increase in the recommendation rate of incentivized products.

With Lealto, this data can be monitored in real time to make adjustments and optimize the impact of the program.

If your company works with external sellers, advisors, or distributors, improving their experience (CX) is not an option, but a necessity.

Lealto helps you build stronger relationships with your sales channel through:

✅ Digitalization of interaction (custom app, access to benefits).

✅ Effective incentive programs (points, raffles, tiered rewards).

✅ Automation and integration with POS and CRM for transparent processes.

✅ Direct communication channels to enhance the relationship with vendors.

Do you want to transform your relationship with your vendors and improve your results?

Let’s talk and discover how Lealto can help you enhance your strategy.