Success story

Fill n Go Digitizes its Promotional Program with Lealto

Download the Fill n Go app here

Fill n Go, one of Costa Rica’s most innovative gas stations, faced the traditional challenges of managing promotional campaigns and annual raffles. Its previous model, based on physical tickets, presented limitations in terms of operability, traceability, and customer experience. The need for a digital solution was clear, not only to modernize its processes but also to create a more seamless and rewarding experience for its customers.

With the support of Lealto, Fill n Go was able to completely digitize its promotional campaigns, optimizing the accumulation of electronic actions, eliminating manual processes, and enhancing customer interaction through a direct and effective communication channel.

Challenges

Before implementing Lealto, Fill n Go faced multiple challenges:

Manual and inefficient processes: Customers received physical tickets as proof of participation in the annual raffles. These tickets had to be filled out by hand and deposited in physical boxes to participate in a raffle.
Loss of communication opportunities: By not having a digital record of participants, the gas station lacked a direct channel to interact with its customers.
Lack of traceability: Handling physical tickets made it difficult to audit entries, and manual raffles lacked the desired transparency.
Operational problems: Printing and distributing tickets was a costly process and depended on gas station staff, who had to deliver entries manually and sometimes indiscriminately.
Customer experience: Customers often lost physical tickets or simply didn’t fill them out, which reduced their participation in raffles and caused frustration.

Solution Implemented: Complete Digitalization with Lealto

With the implementation of Lealto, Fill n Go radically transformed its promotional program, from stock accumulation to sweepstakes execution.

Key elements of the solution:

Automatic Accumulation of Electronic Shares:
- Direct integration with the point of sale (POS) system.
- Every time a customer makes a purchase at Fill n Go, the invoice includes an automatically generated QR code.
- By scanning the QR code from the Fill n Go mobile app, the customer is credited with their electronic shares, automatically calculated based on the invoice amount.
Digital Raffle Execution:
- Using Lealto’s raffle module, Fill n Go runs annual drawings in a fully automated manner.
- Winners are selected digitally with full traceability, ensuring transparency and trust in the process.
Digitized Database:
- All participating customers are registered in a centralized digital database, allowing for detailed analysis of customer behavior.
Direct Customer Communication Channel:
- Fill n Go can now send push notifications and personalized messages through the app, informing customers about promotions, stock accumulation, and sweepstakes results.
Customer Transaction Log:
- Customers can view their transaction history and details of their accumulated stocks in real time directly from the app, without relying on physical receipts or paper forms.

Results

Since implementing Lealto, Fill n Go has achieved outstanding results in both operational and customer experience terms:

Operational Modernization and Optimization:
- Cost Reduction: The elimination of physical tickets and drop boxes reduced printing and logistics costs by 90%.
- Increased Staff Efficiency: Pisteros no longer have to distribute tickets manually, allowing them to focus on providing better customer service.

Improved Customer Experience:
- Instant Access to Information: Customers now have full visibility into their purchase history and stock accumulation in the app.
- Simplified Engagement: Digitalization eliminated the need to fill out paper forms, increasing participation in sweepstakes.
- Trust and Transparency: The digital traceability of the promotional program has strengthened customer trust in the brand.

Direct and Relevant Interaction:
- Fill n Go now communicates immediately with customers through push notifications, informing them about new promotions, points accumulation, and sweepstakes dates.

Full Traceability of Sweepstakes:
- The execution of digital raffles, with all information supported by transactional data, guaranteed the transparency of the process. This built trust among both clients and internal auditors.

Complete Digitalization:
- Fill n Go was able to completely digitalize its participant database, allowing them to access valuable information for future loyalty and marketing strategies.

Keys to Success

Integration with Existing Systems:
- Lealto’s integration with the point-of-sale system allowed for the automation of QR code generation and ensured that each action was supported by accurate transactional data.
Total Automation:
- From stock accumulation to drawing execution, the entire process is digital and automated, reducing manual errors and operational costs.
Customer Focus:
- Fill n Go prioritized the customer experience, eliminating cumbersome processes and providing clear and accessible information through the mobile app.
Technological Innovation:
- By leveraging Lealto’s raffle module, Fill n Go was able to transform a traditional system into a modern and efficient solution.

“Thanks to Lealto, we’ve been able to completely transform our promotions and sweepstakes program. Not only have we improved our operations, but we’ve also strengthened our relationship with our customers by offering them a more transparent, simple, and reliable experience. This project has been a resounding success.”

Juan Carlos Alvarado – Fill n Go Manager

The Fill n Go success story demonstrates how digitalization can revolutionize even the most traditional promotional dynamics. With Lealto, Fill n Go not only optimized its internal processes but also created an exceptional experience for its customers, establishing itself as an innovative and trusted brand in its sector.

Ready to digitize and modernize your promotional programs? Contact us to find out how Lealto can transform your business and take it to the next level.