Vanilla Beauty Increases Average Ticket and Customer Engagement Through Lealto

Vainilla Beauty is a chain of beauty salons offering high-quality nail and hair care services, with several locations in Costa Rica. Its focus is on providing a premium and personalized experience to its clients, which has positioned it as a preferred option in the beauty market.

Challenges

Before implementing Lealto, Vainilla Beauty faced several key challenges:

• Lack of differentiation in their loyalty program: Although they had repeat customers, they needed a system that would incentivize customers to spend more and return more frequently.
• Limited interaction: Customer engagement with the brand outside of the appointment time was low.
• Need for personalization: They were looking for ways to make the loyalty program more engaging and relevant to their different types of customers.

Implemented Solution

Lealto provided Vainilla Beauty with the tools needed to revitalize its loyalty strategy and improve its customer relationships. These are the specific solutions implemented:

1. Creation of user levels: Vainilla Beauty introduced a loyalty level system (Bronze, Silver, and Gold), where customers could advance through the ranks as they accumulated more cashback and made more visits. This aspirational approach motivated customers to spend more to reach the next level and receive exclusive benefits.
2. Use of personalized coupons: Lealto’s coupon module was integrated to send personalized offers to customers, incentivizing the purchase of additional services and beauty products. This helped increase the average checkout by promoting bundles and complementary services.
3. Satisfaction and Feedback Surveys: Vainilla Beauty used Lealto surveys to better understand its customers’ preferences and opinions. This information was key to adjusting its services and offers, improving the overall customer experience and fostering loyalty.
4. Sweepstakes and Special Promotions: The sweepstakes module allowed Vainilla Beauty to organize events and promotions that customers could participate in by making purchases or collecting points. This encouraged interaction and generated excitement among customers, increasing participation in the loyalty program.

Results

The implementation of Lealto generated impressive results for Vainilla Beauty over a 6-month period:

• Increased average check: Customers began spending more to reach higher levels of the loyalty program and enjoy additional benefits.
• Growth in brand engagement: Through the use of coupons, surveys, and sweepstakes, customer engagement with the Vainilla Beauty app and promotions increased significantly.
• Increased customer retention: Loyalty levels and exclusive benefits kept customers engaged and more likely to return to the salon.

“Lealto helped us transform our loyalty program into an exciting and aspirational experience for our customers. The user levels and personalized promotions have been a resounding success, and our customers are more engaged than ever,”

Andres Vargas, Director, Vainilla Beauty.

Vainilla Beauty’s success with Lealto demonstrates how a personalized and strategic approach can lead to significant growth in engagement and average ticket sales. With Lealto’s tools and modules, any beauty business can strengthen customer loyalty and achieve extraordinary results.

Would you like to know how Lealto can help you boost customer loyalty and increase your sales? Schedule a demo today and discover all the possibilities our platform has to offer.

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Our commitment is to create innovative and profitable programs that generate loyalty and business for our clients.