Success story

Moyo Digitizes Its Loyalty Program with Lealto

Download the Moyo app here

Moyo, the popular Mexican frozen yogurt chain, has earned a place in the hearts of its customers thanks to its fresh, healthy, and delicious offering. However, like many other brands, it faced significant challenges with its physical loyalty program, based on paper stamp cards. This system, although effective at the time, presented serious limitations in terms of traceability, security, and the creation of digital assets.

With the support of Lealto, Moyo transformed its loyalty program into a fully digital solution, integrated with its billing system, which not only solved operational problems but also opened up new opportunities to connect more effectively with its customers.

Challenges

Before implementing Lealto, Moyo faced several challenges related to its physical stamp program:

Lack of traceability: It was unknown how many customers actually participated or what their purchasing behavior was.
Fraud: Physical cards were susceptible to duplication or counterfeiting.
Card loss: Many customers lost their cards before completing them, resulting in frustration and program abandonment.
Nonexistent database: No customer information was captured, which prevented any personalized communication efforts.
Absence of a direct communication channel: Without a digital platform, Moyo could not interact immediately and personally with its end customers.
Operational limitations: The Manual stamp distribution and validation required additional staff time and effort, increasing the potential for error.

Implemented Solution: A Digital Stamp Program with Lealto

With the implementation of Lealto, Moyo was able to completely digitize its stamp program, integrating it with its billing system and creating a modern, efficient, and attractive solution for both customers and internal operations.

Key Elements of the Solution:

Digital Stamps Integrated with the Billing System:
- Each purchase made on Moyo is automatically recorded in the billing system and generates a digital stamp that is credited to the customer’s account through the Moyo app, managed by Lealto.
- Customers no longer need physical cards; Their entire purchase and stamp history is available in real-time from the app.
Digitized Database:
- As customers registered on the app, Moyo began building a robust and segmented database with demographic, transactional, and behavioral information.
Full Traceability:
- Now Moyo can track how many customers participate in the program, what their shopping preferences are, how often they visit stores, and how they respond to specific promotions.
Immediate Communication Channel:
- With the app, Moyo has a direct channel to send personalized push notifications, such as reminders of accumulated stamps, special promotions, and exclusive customer messages. Frequently.
Improved Customer Experience:
- Customers have a smoother, more hassle-free experience: no physical cards to lose and direct access to their rewards from their mobile device.
Security and Fraud Elimination:
- Digitization completely eliminated the possibility of stamp duplication or tampering, ensuring program transparency.

Results

Since implementing its new digital loyalty program with Lealto, Moyo has achieved impressive operational and strategic results:

Increased Program Participation:
- Participation in the loyalty program increased dramatically, thanks to the ease of use and the elimination of physical barriers.
- Customers are more motivated to complete their loyalty goals knowing their progress is digitally supported.

Creation of an Active Database:
- Moyo built an active database of tens of thousands of users, allowing it to design targeted and relevant campaigns.
- This database is now one of the company’s main digital assets. brand.

Effective and Personalized Communication:
- Customers receive personalized reminders about promotions, accumulated stamps, and available rewards.

More Efficient Operation:
- Integration with the billing system eliminated the need to manually validate stamps, freeing up branch staff time to focus on customer service.
- Eliminating physical cards reduced operating costs and improved accuracy in program administration.

Improved Customer Experience:
- Customers value the simplicity of the digital program and the transparency in recording their purchases and stamps. accumulated.
- The frustration of losing physical cards is a thing of the past, and customers now enjoy a more reliable and modern experience.

Eliminating Fraud:
- Being a completely digital system, stamps are now generated automatically, guaranteeing validity and eliminating any risk of fraud.

Keys to Success

Full Integration with the Billing System:
- Automating the stamp generation and accreditation process ensured accuracy, traceability, and ease of use for customers and the operation.
Personalized Strategies:
- Moyo uses information from its database to design relevant campaigns that drive engagement and rewards tailored to each customer’s needs.
Customer-Friendly:
- Eliminating physical cards and centralizing everything in one app significantly improved the customer experience, making it more accessible and reliable.
Brand Modernization:
- This change positions Moyo as a modern and innovative brand, aligned with the technological expectations of today’s consumers.

“Digitizing our loyalty program with Lealto not only allowed us to solve operational and fraud problems, but also opened the door to better understanding our customers and strengthening our relationship with them. We now have a tool that not only rewards loyalty but also generates long-term value for our brand.”

Stephanie Badilla – Moyo Marketing Coordinator

Moyo’s success story demonstrates how digitizing a traditional program can completely transform the way a brand interacts with its customers. Thanks to Lealto, Moyo not only modernized its stamp program but also built an effective communication channel and an invaluable digital asset for its future.

Ready to digitize your loyalty program? With Lealto, you can transform your strategy and connect more effectively with your customers. Contact us for more information.